Moscow Firm: #1 rankings in 3 months

Problem

The firm needed stronger visibility for high-intent searches in a competitive local market. Rankings were inconsistent and the site wasn’t converting organic visitors into calls.

Approach

We focused on local relevance + conversion clarity:

• Strengthen the technical foundation so key pages could rank reliably
• Align service pages and headings to real search intent
• Improve local signals (on-site + Google Business Profile)

What we did

• Reworked titles, H1s, and service-page structure around target terms
• Cleaned up internal linking so key pages received authority
• Tightened technical SEO (indexing, crawl paths, and performance friction)
• Improved Google Business Profile alignment (categories/services and supporting content)

Results

• Ranked #1 for core keywords within 3 months
• ~200% increase in inbound calls
• More consistent visibility for service + location searches

Key takeaways

For local competition, the fastest wins usually come from (1) clean technical foundations and (2) service pages that match intent.