World Embryology: #1 rankings for hundreds of keywords globally
Ranks #1 for hundreds of keywords globally. Custom lightweight site + 6-month SEO campaign to outrank competitors.
Problem
The site needed to compete globally against established publishers. Performance and structure were holding back ranking potential, and key topics weren’t organized for search intent.
Approach
We built a lightweight, fast site foundation and paired it with a targeted SEO campaign:
- Create clear topic hubs that map to how people search
- Improve internal linking so authority flows to priority pages
- Tighten technical SEO and on-page formatting for discoverability
What we did
- Launched a custom, lightweight website built for speed and crawlability
- Built a topic-led information architecture and internal linking system
- Reworked on-page content, headings, and metadata across priority pages
- Published supporting content to strengthen topical authority
Results
- #1 rankings for hundreds of keywords globally
- Stronger visibility across high-value topics
- Competitors outranked after a sustained 6-month campaign
Key takeaways
Global SEO becomes much easier when the site is fast, the structure matches intent, and content is organized into clear topic hubs.
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